How to Add Facebook to Your Google Business Profile (GBP)

Looking to add your Facebook profile to your Google Business Profile (GBP) so you can convert more prospects?

Here How to Add Facebook Profile to Google Business Profile (GBP) in 5 easy steps:

Log in to Your GBP Manager:
Go to the Google Business Profile Manager and sign in with your business account.
Edit Your Profile:
Once logged in, you should see all of your claimed businesses, click on the ‘Edit business information’ button. (It looks like a pencil).
Navigate to the right section: Click on the Contacts tab at the top of the new menu that has popped up.
Add Your Facebook URL
Under the social profiles section, add your Facebook link
Make sure to save! Hit the save button once you’re done with the new edit.

Note: It may take up to 24 hours for your Facebook Profile to appear on your GBP.

3 Reasons Why It’s a Smart Move

Now you know how to do it, let’s get into a few of the reasons WHY you should add your Facebook profile to your GBP. A little bit of an SEO’s perspective mixed in, too.

1. Make Communication Easier

Adding your Facebook link offers prospects an alternative way to reach out.

Not everyone enjoys making phone calls or sending emails, me included, many prefer the simplicity of a quick Facebook message or the advantage of scoping you out even before they’ve touched basis with you.

It also provides a more authentic glimpse into your business.

Instead of relying solely on the carefully curated information on your website or GBP designed to attract clients, prospects can see what real people are saying about your business in a natural, unfiltered way.

2. Build Trust Through Social Proof

Facebook reviews often display the profiles of real people, which adds authenticity that Google reviews can lack.

Prospects might even recognise a reviewer from their own area, further reinforcing trust.

Plus, your Facebook page showcases your posts, updates, and interactions, giving customers a behind-the-scenes look at your business.

Basically, it’s a way to establish a human connection before they even contact you.

My own findings: I’ve also found that in certain industries, such as beauty, social profiles like Facebook often outperform websites.

This is largely because the personal nature of the service aligns perfectly with the personal connection Facebook fosters, making it easier for businesses to engage with their clients on a more relatable level.

3. Boost SEO and Credibility

From my SEO perspective, linking your Facebook page helps Google understand your business better.

Consistent links across platforms signal legitimacy and authority (known as entity building), which can improve your rankings.

For customers, it also confirms your online presence is authentic and up-to-date.

One HUGE Consideration Before Linking

While Facebook offers a great platform for engagement, it’s also a potential rabbit hole for users.

Someone clicking your link might get sidetracked, scrolling through their newsfeed or responding to a notification from their grandmother, instead of contacting your business.

For this reason, I almost never link social profiles on GBP’s or website’s I’m working on for a client (or even my own).

I prefer to keep their focus on converting for the service they were originally searching for, without distracting them with other options.

Final Thoughts

For most businesses, linking Facebook to your Google Business Profile is a no-brainer.

It’s a simple way to improve accessibility, build trust, and even enhance your SEO.

However, I’d recommend taking some time to test whether linking your Facebook page to your GBP is the right move for your business.

While it can be a game-changer for some industries, like the beauty sector where a more personal connection often drives conversions, it’s not a guaranteed win for everyone.

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