My Favourite Success Story: Punk Rock Jewellery Brand

This is by far my best (and favourite) success story to date.

 

I’ve had many wins as an SEO, but this one stands out due to the project’s sheer scale, which I tackled solo.

 

What’s even more impressive (if I (un)humbly say so myself) is that E-commerce brands usually have entire teams sailing their SEO ship, but in this case, it was just me versus the world.

 

If you’re interested in my work and want to understand my process and the success I can bring to your own business site, I strongly encourage you to read this page thoroughly.

 

It serves as the best recommendation for my SEO skills.

 

If you’re here for my local SEO services, you might wonder, ” How is this global e-commerce SEO project relevant?”.

 

I look at it like this: If I can easily attract business worldwide, imagine what I can do for your local store?

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Sticking around to find out what I can do for you?

 

Check out the links below:

 

(Though, I do recommend you read the whole thing if you want to get a better insight into what I could do for your website)

 

Who is the Client?

Obviously, as an SEO, I can’t tell you exactly who my client is

 

or was

 

But I’ll do my best to give you some details so you can get a little context as to why I did what I did on their account.

 

My client;

 

They were a punk rock jewellery brand, selling mostly to their Japenese audience but we’re looking to expand World Wide.

 

Their site had been established for a few years (since 2020) and was actually known within its own niche.

 

They approached me as they wanted help casting a wider net to their overseas audience as well as help recovering rankings that they had lost due to a poor transfer from Shopify to WooCommerence.

 

And, of course, they just wanted to make more money

 

As any business looking to get visibility does.

When Did I Pick up this Client?

I initially picked up this client in July 2023, and as with all SEO clients (even the ones that pretend that this isn’t the case) they were looking for more visibility on the web – simple as – of course, this was so they could make more $$$ in their desired market.

 

This was my first ‘big’ client I’ve ever had the pleasure of working on/with.

 

It wasn’t some random local brand that we’re trying to sell their own products to people in their city/town, no, they were an official partnered company with a very fashionable jewellery brand who sold punk rock style jewellery.

The Scope/TL;DR

  • I set out to get my client to rank for branded keywords based on the partnered jewellery they were selling.
    • I was not looking to rank for piece-of-cake review keywords like crappy money sites do, oh no, I was going to (and did) rank for the actual branded product names (hard to do) that had thousands of searches every month.
  • Results were achieved by optimising every catalogue and product page in the perfect way to ensure I could hit these top spots.
  • All the while pumping (quality) content to their blog to pick up some extra cold traffic to their site, which they could also convert into customers.

A Deeper Look

This client campaign was unlike anything I’ve worked on previously.

 

Not only was the niche one that I hadn’t worked in before (although the niche isn’t super out there, so that wasn’t too hard) but because I would be looking to primarily target branded keywords.

 

Because of the nature of the site’s business, being an officially partnered seller of the jewellery brand, I had a much better/easier time when it came to ranking for their desired keywords.

 

As branded keywords aren’t too difficult to pick up when you’re an official partner.

 

MINUS the dinky little money sites who usually try to rank for ‘jewellery brand ring review’ etc and nothing else with their poorly optimised AI-generated product reviews.

 

My client, however, was not some dinky little money site, they were one of 4 official ‘partners’ who were allowed to sell products from this brand, so ranking for branded keywords became easy peasy.

 

Or, maybe I’m just that good?

 

This also meant I was bringing in ‘hot’ traffic, due to the nature of the keywords – which meant more bang for the clients’ buck.

 

Not only that, but I could also spread myself much thinner – in a good way.

 

I could target lots of branded keywords, and would actually hit top spots fairly easily with some quick optimisation, as in most cases they were just waiting to be snatched up.

 

All of the above meant that the traffic rolled in fairly quickly, much to my client’s delight

 

And as of writing this right now, in Feb of 2024, they are STILL growing off of the work I implemented during this 6-month campaign.

What did the Client Look Like Before I Opened A Can Of Whoop-Ass?

(June 2023)

When this client was on my accounts, they were doing okay, of course when I show you the results as to what was achieved with them, their previous state will look laughable.

 

Though, they already had some good winners but were very one sided (if the main keyword they were ranking for ever dropped off a cliff, they were doomed), and their site was in a great spot when it came to page speed, UX and just overall ‘brand feel’.

 

One of the best parts about this client site is that I was all ready to ‘go’ when it came to working on their SEO – they had just transferred from Shopify CRM to WordPress, and now were utilising WooCommerce as their Ecomm helper.

 

Some tweaks were made towards the end to help out with page speed, but other than that, everything was in perfect condition to open up a can of whoop-ass on their account.

 

You never usually get this lucky when it comes to SEO, usually a client comes to you with a poorly optimised site (or none at all) and expects you to work on miracles with little to no budget.

 

But this one was a blank canvas that I got to work my magic on – and they were more than happy to let me run wild with it too.

 

Here is the Search Console for the 6 months before I started their campaign.

six months before working with them

(Note on the above image; client is getting around 10-12k clicks per month, with around about 180-200k impressions – pretty good by all accounts)

 

Also, you’ll notice a Wall Street crash esq section to the above Search Console Graph.

 

This was the period when they switched from Shopify to WooCommerce.

 

For you eagle eyes out there

 

YES. THEY DID THIS DURING CHRISTMAS MONTH.

 

Clients be clienting, sometimes, you know?

 

Still to this day I don’t know why you just wouldn’t wait till January to make the switch when everyone’s all out of cash.

 

ANYWAY…

As you can see, the site recovers quite well, but doesn’t really ever get back to the previous year levels it was at…

 

Until I came in of course!

What Does Their Account Look like Now?

(Jan/Feb 2024)

So, I started work for this client in June of 2023. And here is what I managed to do with their account in just the latter part of 2024.

semrushjewellery
Click to enlarge

As you can see, I had steady growth with the client for the first couple of months

 

Typically nothing special happens here unless the client has some major issues holding them back that you fix and it turns the ship completely around.

 

But in this case, we just had to let the newly optimised pages sit for a little while.

 

AND THEN BOOM.

 

EXPLOSIONS ACROSS THE BOARD.

 

They generated around 50-60k clicks a month and about 1 million impressions a month towards the end of 2023, and are doing even better in the beginning of 2024.

 

AND BEYOND.

 

If you compare this to the previous 6 months before I started on their account (about 500% increase) this is absolutely bonkers.

 

Client was seriously happy.

 

And when it came to sales, they went from generating $100k rev a month to just over $250k – and that’s before we take into account how much of a great Christmas they had.

 

Much, MUCH better than last year when their volume dropped off a cliff…

A Deeper Dive Into What Has Been Done

As I’ve said, the website was pretty much good to go.

 

The site already offered a great UX and was designed wonderfully.

 

From an SEO + optimisation point of view, the basics had been done – meaning that, pages were not missing meta titles and descs, for instance, but they might have not been up to par with where I would have liked them to be.

 

But there were no gaping holes when it came to the basic standards of SEO.

 

Because of this, it made my time on the campaign much easier, as I didn’t have to waste too much of it fixing any MAJOR issues.

 

Although, there are ALWAYS ‘issues’ to fix.

 

With this being said, I did provide their devs with a tech update a few months down the line, which outlined things that they needed to do to help speed up the site

 

This was successful and most likely helped us rank for additional keywords.

 

For your benefit, here is quick list of what was focused on during this campaign:

 

  • Keyword research
  • Optimising category pages AND PRODUCT PAGES
  • Creating blog posts
  • Sorting out their internal link structure (and doing so in a more intentional way)
  • Tech changes
  • Site bulb audit

There was more than this ofc, during the audit step, but, that’s your typical SEO issues that always come up, so they aren’t too interesting to talk about or mention here.

 

Anyway,

 

Let’s get into the meat and potatoes of this section;

Planning Stage

Just like with any SEO client I take on, I like to have a little look around the site/brand to get a proper feel of what it is all about.

 

At this point, I usually come up with some ideas as to the sort of products/services we should be ranking for, based on their previous campaigns, most popular items in the catalogue and what people are searching for in the SERPs.

 

This is before I see if the site is actually running well and make sense from a UX point of view and all that other boring stuff

 

Though as you’ll see further on, the site was set up quite well, so there wasn’t much to ‘fix’.

 

When it comes to figuring out opportunities for the site, I typically have a quick look at keywords they are ranking for via SEMRush (and Search Console) as well as keywords they COULD be ranking for too

 

Could in this context meaning that they have a product range that we could be ranking for, but the current pages we have (or lack of) aren’t quite there yet in terms of SEO.

 

And of course, what competitors are ranking for.

 

This is all very rough stuff, no real action plan gets put together at this point.

 

Just scrappy bits of electronic notepads in a folder somewhere in my Google Drive ether

A Word on Client Input

Client input is always a must for me at this stage, because of course, you want to be on the same page when it comes to growing their site/business/brand.

 

Their business is their little baby.

 

And although I give plenty of care to how things turn out, as I’m addicted to the results (the money I get paid is nice too) I don’t give nearly as many as the parents (site owners) do.

 

So of course, I like them to shoot ideas or give me a general note on the direction they are looking to take the business as then I can be confident our visions are aligned.

 

They’ll also know the business way better than I do, so their ideas/thoughts/opinions are worth their weight in gold.

 

HOWEVER

 

In this instance, they essentially passed their account over and let me do what I wanted to do – with little to no input during the entire campaign

 

Except seeing if they were up or down when it came to page views on Search Console or $$$ on their WooCommerce graphs.

 

So yeah, this project was pretty hands off for them

 

As long as they were up, they’d be happy to pay their invoice.

 

And as you’ve already seen, they were MASSIVELY up

 

So they never had any issue paying.

Keyword Research

I did a huge mix here; I went to the search console to see what we were already ranking for, which allowed me to see where we can get some quick wins

 

(Typically, if you’re already ranking for a keyword, you might just need to tweak a page slightly to start seeing better results for said keyword.)

 

And then I used tools like SEMRush and Keywords Everywhere (Chrome addon) to find even more keywords to rank for.

 

This process was pretty easy

 

As I already had the brand of products we wanted to rank for, so it was just a case of searching the brand, finding the related products and copying any keywords down that matched up with the products we were selling on the site

 

On a typical campaign, this can take a lot more time as you’re usually in the trenches hunting for keywords that your site can actually rank for

 

aka low-hanging fruits and not-so-competitive keywords.

 

But because we were just looking for branded keywords, and as I’ve said in the beginning, there weren’t many sites going after them, I was essentially copying down and going for any I could find.

DW, I Didn't Forget About Keywords For Blogs

Although the blog was going to be on the back burner, as it usually is in any campaign you start, I also had a look around for more generic keywords that I could convert into blog posts.

 

Blogs are one of the best ways to get traffic to any site (and it’s a bit more of my forte), so I thought it was worth the time to jot any down I could find whilst I was here.

 

There wasn’t any special source here to find these.

 

It was just a case of grabbing any low-hanging fruits, typical Q&A-type stuff related to jewellery.

 

These were not brand-related as I wanted to bring in more ‘cold traffic’ of people who may have not heard about the brand.

How Was This All Sorted? (Spreadsheeting)

This got put into a somewhat messy spreadsheet, as I laid out every category and every product page I wanted to optimise along with the keyword that I tracked down for it.

 

I was not adding any of the content I intended to add to these product/category pages into this spreadsheet as I typically like to do this once I begin work on the page

 

I’m a better ‘in the moment’ writer I’ve found over the years, so this is why it was done this way.

 

Though, I did take note of any product/category pages I intended to internal link once I did begin work

 

I’m not a complete fool.

 

Another sheet was created outlining any potential blog posts.

 

Nothing too fancy here except noting down the main keyword, secondary keyword, topic of the blog and any useful links that would help future me craft the copy this was usually in the form of competitors content that I could use as ‘inspiration’

 

;)

Optimising Category Pages AND PRODUCT PAGES

Now equipped with my keyword research, and knowing exactly what pages I wanted to optimise, it was time to begin doing so.

 

But first, let me talk about why I did this, and how it may be slightly different to other e-commerce sites I’ve worked on in the past…

 

With any e-commerce site, the aim here is to get as much traffic as possible to product pages.

 

NOW usually you will put all of your focus on category pages, as targeting these pages is way easier than targeting specific products as you can;

 

Target a much wider range of keywords Bring in better leads (as they get to search through your collection, rather than be linked to one product) These pages usually have much better SEO, so they are easier to rank for (because you have more internal links from products that link to this page & backlinks you acquire typically are linked to these pages

 

Then, any traffic you do get, funnels down to your product pages.

 

The general strat at this point, once you have a user on your category page, is to then place your best selling products at the very top of the page, as they are most likely to be clicked.

 

Example;

 

Say you’re targeting furniture, you’re going to want to capture anyone looking for ‘mirrored bedside tables’ rather than a more specific term that fits perfectly with the product that you’re selling.

 

From a client’s point of view, they get more bang for their buck, as optimising a single category page will take as much time as it would to optimise a product page, and depending on the scale of the site there are going to be way way more product pages that you could waste time putting work into, for little upside.

 

THIS DOES NOT MEAN YOU SHOULD NEGLECT YOUR PRODUCT PAGES BECAUSE YOU’RE NOT TRYING TO GET THEM TO ‘RANK’.

 

It simply means that they would not be the focus of your efforts.

 

Now, did I do that for this site?

 

No.

 

Because as I’ve said, we were targeting branded keywords on specific products, so it was worth the time spent to update any and all product page that had their own unique search volume as we were looking to ACTUALLY rank these individual product pages on the SERPs, rather than their parent (category) pages, although we successful we’re doing that too.

 

So it was well worth the effort.

 

SPOILERS: This process worked, and page views skyrocketed across the board.

 

But wait, what does the optimisation process look like?

 

The usual things were done here; a better fitting meta title, meta desc, and of course, adding content to the bottom of the page that would improve the UX &, allow me to get my main keyword (and sometimes secondary) in an organic way.

 

And of course, adding any internal links to pages I wanted to boost with SEO juice (typically their parent page, and any hot products within the same category)

 

There wasn’t too much thought put into the content I wrote for these pages except that I wanted to make sure it actually provided value, as well as giving me a good excuse to add the internal links I mentioned earlier.

 

I’ve had plenty of experience writing such content previously on other clients’ accounts, so this was fairly easy – wafflin’ has become sort of a talent of mine after being a freelance copywriter for a few years.

 

So yeah, not so sexy but this is what SEO looks like.

 

For things like URLs, new pages, images, UX and anything else you optimise at this point, they were all completely acceptable and I found no reason to change them.

Blog Posts

Ready to dominate Redcar? — Get your free local SEO proposal

After all of the site’s product & category pages were optimised and there were no glaring SEO holes in their site, it was time to tackle the blog side.

 

Now, their blog before I got it rolling, was pretty much non-existent.

 

Blog posts are very much my forte, and before the world of AI, I was a copywriter who would write 10k words a day for clients. Some of the content I wrote I’m not really proud of, but whatever keeps the lights on, right?

 

And at least it allowed me to hone my skills.

 

Anyway…

 

For this campaign, as I’ve already stated previously, I had hunted down keywords of low hanging fruits of general Q&A questions that people may have surrounding jewellery; and then I wrote blogs that would answer these questions.

 

Simple enough.

 

Think of the blog content as a glorified Quora page.

 

Once the content was written, I would then flesh it out with product images from our catalogue (as well as adding the correct links).

 

The intention of these blogs WAS NOT to sell products, despite what you may think, they were simply written to be helpful to the reader (the absolute number one priority for anything you write in SEO) and also make them aware of the brand by name dropping items and the brand name whenever I could

 

In an organic way of course.

 

With this, I was bringing in new cold ‘leads’ outside of the hot ‘leads’ we were alright getting to the site thanks to ranking for branded product keywords.

 

Even if no products would ever be bought doing this (they were) it would still be in their consciousness AND we were still providing value to the reader – we might even capture sales from these same people months into the future (we did).

 

And anyway, extra traffic never hurt anyone, did it?

Why getting cold traffic is a good idea, even for an Ecomm site

SEO is all about diversifying your site so that you are getting traffic from multiple sources (pages).

 

If you put all your eggs in one basket (relying on one major keyword to bring in traffic) and Google wakes up one day and smashes your site down the SERPs for that keyword, it’s going to be a rough day at the office.

 

Anyway, that’s a different rant for a different time.

 

On top of the above, these blogs allowed me to make sure we were updating the site with fresh content every month.

 

This is what Google is constantly looking out for (as a positive ranking signal) whilst providing value and getting our brand in front of new readers who may do business with us in the future.

 

Tips for blog post writing I could write a whole 10 page essay on blog post writing, but here are a few things I would recommend when writing content for your blogs, and some insight into what I was doing;

 

  • Make sure you get your keyword in the beginning, the middle and the end of your page. Make it organic, but don’t overthink this – don’t put it in for the sake of doing so, Google knows, your users know, don’t be a fool.
  • Put yourself in the reader’s shoes and write the answer in a way you would want it to be presented to you; make sure the user can quickly find the answer to their burning question and do so as fast as possible. Don’t even think about ‘oh well I want them to stick around on my site’ forget all that metric bollocks, just provide them value and expect nothing else in return.
  • Touching on the previous point, I would always bold the answer to their question so they could find it as quickly as possible, before providing a long answer further down.
  • Use as many headings as you can – People are lazy readers, you want to make sure you’re splitting up your content with headings so they can quickly scan the page, jump to the heading that helps them the most, read the answer and then leave.
  • Speaking of splitting up your content, I’ve written a post on how to write content effectively, if you want readers to stick around to the very end. (I’ve done it throughout this very post).

Tech Changes

If you’re more of a writer than you are a tech side SEO, this part of the campaign will most likely scare you and have your head on a spin due to the annoyance it can be to try and figure out what all the tech issues your site may be having, actually mean.

 

For this campaign, this was one of the first times I had any sort of input outside of just installing a cache plugin.

 

Now thankfully, I had a dev team at my disposal so I didn’t have to actually implement any of these changes myself, but I did still have to scour PageSpeed Insights, jot the errors down and outline my recommendations to solve the issues.

pagespeedinsightsjewellery

(Above is a little example of what came up when I checked the client site on Pagespeed Insights)

 

I still had to bang my head against a wall just a little as I wanted to understand what it was I was actually writing, most of it over my head and straight to the dev team.

 

I have no doubt that in the future I will have to get a better understanding of such issues. I can do this easily of course. I would never doubt my abilities, but only when the time calls for it.

 

I try to live a stress-free life as much as possible, ha.

A Helpful tip (this is for Future Jack too)

One thing I did discover in the last few months with Google Pagespeed Insights, it can pick up if you have certain plugins installed on your site, and then it will recommend the fixes based on what settings you should change within the dashboard of this plugin.

 

For example, one of my other clients had a plugin called WPRocket on their site, page speed insights picked this up and did exactly this.

 

This made the whole process SOOOO MUCH EASIER.

 

So note down WPRocket for your future sites.

 

I’m not sure if there is a compressive list of what plugins pagespeed insights can pick up, but I know this is definitely one of them.

 

(It’s a really good plugin, I would 100% recommend it for anyone looking to get the best page speeds and UX from their site without too much trouble.)

 

Whilst I’m on the topic of recommending plugins, Pref Matters is another good plugin to help you with the ease of making your site function as good as possible without too much hassle.

 

You’re not going to see Google recommend settings like you will with WPRocket, but it’s still a great plugin for your WordPress site nonetheless.

IS THIS IT??!?!??!

Kinda.

 

I haven’t mentioned all the boring stuff that gets done for every campaign.

 

Such as sticking the site through an audit service and fixing all the errors like missing meta descs, meta titles, broken links etc etc.

 

This is all standard stuff really, and you’ll find that you’ll run into such errors on any site, regardless if it’s a Wordpress site, Shopify site, new or old.

 

The best way to find these errors (and the thing you should be doing at the very start of your campaign, outside of getting to grips with what the site is all about) is to use a service like SiteBulb to weed them out, and then follow the recommended fixes for them.

What About Backlinks?

Not a dollar was spent on backlinks.

 

The client wanted them initially, as clients generally do (they think it’s some black magic esq SEO technique to get quick wins), but I recommended against it until we properly optimised the pages as I was super confident we would see movement ASAP.

 

Which of course, we did

 

Right now, as of Feb 2024, I think it would be a great time to add to their backlink profile since at this point it’s just a case of adding 10-ish blogs to the site every month, so we have plenty of free time to hunt down for some opportunities when it comes to links.

What does the future hold for this client? (And What I Would Do)

Let’s do some roleplay for a bit here.

 

I’m going to go over the next steps I would take with this client if I was still working on their account for the rest of 2024 and beyond.

 

I’m not going to mention the maintenance-type things you’ll be doing, since it’s not unique to this account as you’ll do it for any site you’re putting your SEO magic on.

 

So, let’s get into it…

Keep the blog content rolling (Of course)

Firstly, I would of course, keep adding to the blog.

 

This is something I would do for any website, regardless of what niche it’s in, because fresh content is always good in the eyes of Google. And from an SEO point of view, it means you can rank for new keywords.

 

I typically like to stick to a 10 blogs a month for most sites

 

UNLESS the site is really lacking in blog content.

 

If it is, (which this site isn’t) then my general rule of thumb is to push blogs out until I get to the magic 100 and then I go on with 10 blogs a month till we find ourselves in a zombie apocalypse.

 

The type of blogs I would be putting out would be pretty much the same Q&A type ones we already we’re, as well as some top 10’s just to push our products a little more into the public consciousness.

Relook at Link Structure Every Few Months

Since there are always going to be new pages been added to the site thanks to constant blog posts been added

 

I usually like to have a relook at the sites overall internal linking structure since there might be some new/old pages that are in need of better internal links from a UX and SEO point of view.

 

This is a big pain in my ass most of the time, as there is no great way of doing this.

 

However I would note that I tend to operate on a ‘good enough’ basis with something like this

 

Meaning that I don’t think sooooo hard about what sort of internal links im adding to content; as long as the linking page makes somewhat sense, and both pages need the juice, then I link it up.

 

Of course, I keep in mind my priority pages, such as popular category pages and product pages that need the juice, but more than that, I don’t use all my brain power over it.

 

I’ve seen people create whole spreadsheets to track where every link goes, coming up with strict Silo systems that are gospel, and while this is a great idea, I think it’s too much work for too little upside.

 

Unless you have a whole team around you of course.

 

Let’s say your internal links are 20% better (more efficient) doing this, is it really worth the hours and the headache to piece all this together?

 

When you could have just been writing new blog posts for the site that could get you far more juice for the website?

 

And most likely you’re never going to have this sheet to be 100% accurate if you have other people on the team adding links throughout the time you’re working on the project.

 

I’ve never seen it to be worth the hassle – my ‘good enough’ strategy always seems to work.

Look for New Opportunities

E-commerce sites are always getting new products to their catalogues, so I would just be aware of this and be ready to add new pages to the website when the time calls for it.

 

Of course, this is more of something that I would have to be waiting for the call for

 

Rather than any immediate action, I would have to take

 

The brand rarely comes out with new items due to it being one of the lucrative style of jewellery outfits that are all about exclusivity.

Look to Go After New Keywords

Speaking of new opportunities

 

I would revisit my keyword research and see if any new opportunities have sprung up

 

Whether its new trends in the market or its just keywords I overlooked and missed previously.

 

I think at this point it would be a good idea to have a look to see if we could re-optimise any of the current pages with new keywords that might suit them much better

 

Or potentially create new pages all together to rank for these keywords, depending on what I find

 

Although this may be unlikely if we don’t actually sell the product the keyword is linked with.

Re-optimise The Pages We Optimised Previously

Although I have great faith in the work I’ve done (the results really show this) some pages maaaaaaaay not quite be there when it comes to getting the podium spots we’re looking for.

 

I could easily find this out by checking the Search Console and seeing where some keywords land between 3-25+ and just reassessing the pages to see if there is anything I can do about it to give it an extra push up the SERPs.

 

Sometimes, there is nothing to be done, no action you can take to get your pages to rank 1 and the page will sit for a while until Google changes its mind, but in some cases, it could be a slight tweak of a meta title that could make all the difference.

Put Time Into The Clothing Section of the Site

Speaking of category, this brand site, although the primary focus is on jewellery, had a clothing section to the site which was never really fleshed out.

 

No real focus ever got put here since it’s definitely not the focal point of the brand they were partnered with, so there were never many products to push.

 

But since a lot of time opened up towards the end (as we were only focusing on blogs) I think it would have been a great idea, and still is, to put some focus into the clothing section of the site.

 

I would basically want to create new pages, depending on what clothing products we had to work with, and optimise them accordingly, also depending on the keywords we found.

 

Basically do the same thing as I did with the new jersey, which worked tremendously, but with the clothing section.

AI, Did I Use It? (Yes, and It's Great)

For this site, I experimented a lot more with AI than I had in the past – mostly because AI at this point is actually really good.

 

I remember joking with a colleague about 5 years ago about how pathetic AI really is, and how many decades we were probably out from it being useful at all when it comes to SEO and writing.

 

Back then, your choice was either some crappy text spinbot, or some other crappy text spinbot.

 

So we had little hope.

 

But now look the landscape, kids are using AI as if it were Google. You can pump out full blog posts with pretty good accessories in seconds.

 

The question is, did I use AI for this site?

 

Yes.

 

For the category pages I spoke about earlier, almost all of the content was generated by AI – now I’m not going to tell you the sort of input engineering techniques I was using to get the quality outputs

 

I just want to touch on how AI ha been really good for this project.

 

Despite how negative SOME people (and SEOs) are about AI.

 

I of course was the overseer when it came to the outputs, but I was more like its assistant, rather than it being my assistant, which was the case a few years ago when I was using tools like Jasper (previously Jarvis).

 

I still had to add the internal links to the content, but I pretty much gave it my desired site structure, the main keyword I wanted the content to contain and then I just let it do its thing.

 

It worked out wonderfully.

 

For the blogs, I wrote all of those myself, as that’s what I enjoy doing but I could have easily used AI to help out with this since it’s one of its strengths.

 

Anyway, the point of this section was to say this;

 

AI is great if you know how to use it properly

 

And you can get yourself some great results too.

 

If you’re a hater, stay mad

 

Either figure out how AI and SEO can work as one or be left behind by the ChatGPT nerds like me.

Final Words

This has been a long one, and I think I’ve pretty much said everything I’ve wanted to say throughout this post.

 

And do I REALLY need to say anymore?

 

The results speak for themselves.

 

Overall, this has been one of the best projects I’ve worked on due to the fact that it’s basically ALL went as planned, although the results are WAAAAY better than I could’ve ever imagined.

 

A great time was had overall, and I can only hope I get more similar sites to work on in the future.

Jack Ivison: SEO Expert

As an SEO Redcar expert, I, Jack Ivison, am here to help you boost your revenue to new heights.

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