👋 Middlesbrough-based business owner looking for more clients? You need my Middlesbrough SEO service!
SEO Middlesbrough: Get Paying Customers.
As a local SEO Middlesbrough specialist, I’m committed to empowering local businesses to thrive online, driving more traffic to their establishments and ensuring they get more quality leads.
Employing innovative bespoke SEO strategies and deep local knowledge, I facilitate unparalleled organic growth for your brand through Middlesbrough Search Engine Optimisation and other digital marketing tactics honed over my 6 years of experience.
And don’t worry—this SEO process is going to cost you an arm and a leg, and you’ll be working with the guy you’re paying – yes, not some junior or a member part of a larger SEO agency – who’s going to get you the results you deserve.
Sound good? Get in touch to discover how my expert Middlesbrough SEO services can elevate your business.
How My Middlesbrough SEO Services
Have Helped
What Past Clients Say About
My Search Engine Optimisation Services
How Much Successful SEO Cost
Since I work independently without the overhead of a large office or fancy perks, I can offer more competitive rates than other SEO agencies. However, each SEO campaign is unique, so I can't set a fixed price upfront.
What I can guarantee is that you won't find a better deal anywhere in the country.
Plus, there are no long-term contracts with me; you pay month by month. But to truly see your account flourish, I recommend allowing at least 90 days to start noticing significant improvements.
Are you not convinced my Middlesbrough SEO service can help you yet?
Fine!
I’ll walk you through what your Middlesbrough SEO campaign could look like, and then you can get some deeper insight before we work together.
On this page, I’ll explain local SEO, why your Middlesbrough-based business needs it, and what my local SEO Middlesbrough services will include once you’re onboard.
Oh and during the entire thing, convincing you why you shouldn’t just work with any SEO agency in Middlesbrough!
Let’s get right in:
Grow Your Business With Boro SEO Services
As one of the best SEO experts based in Middlesbrough, I’m here to transform your digital game with top-notch SEO services that really hit the mark.
My approach boosts your website’s SEO through proven techniques, helping you climb search engines rankings of Google and sometimes Bing, helping you to draw in the traffic (and sales) you’ve been aiming for.
Just as the iconic Tees Transporter Bridge stands out in Middlesbrough, my SEO strategies leave no stone unturned, ensuring your brand’s online presence is robust and built to last.
Each solution is tailor-made to align with your unique goals.
And yes, these SEO strategies will genuinely benefit your business.
I’m not about empty promises or bombarding you with meaningless stats like many other SEO agencies.
As one of the best SEO consultants in the area, I genuinely care about the success of your business.
Why? Because Middlesbrough isn’t just where I work (or the football team I support); it’s my community, and the prosperity of your business impacts me directly.
That’s why I’m eager to collaborate with you and your team to ensure that your business thrives through my digital marketing services.
For your financial gain, but also the betterment of our vibrant industrial town.
Interested in partnering with my SEO Middlesbrough service to attract a local audience? Let’s connect.
Wait, What is Search Engine Optimisation?
Search Engine Optimisation (SEO) is a crucial set of techniques designed to enhance the visibility of your website in search engine results pages.
When executed effectively, SEO can elevate your website’s search engine rankings, making it easier for potential customers to find your business when they search for products or services you offer.
This increased visibility typically translates to more website traffic and, consequently, more sales and leads.
Here’s a closer look at what SEO entails:
Keywords
SEO begins with in-depth keyword research, identifying phrases your potential customers use to search for products or services like yours. These are known as keywords.
Content
The content on your website—including text, images, and videos—should be informative, engaging, and relevant to what your audience is searching for. High-quality content boosts your SEO and viewers.
Website's Performance
Search engines prefer websites that load quickly, are easy to navigate, and work well on all devices, including smartphones and tablets.
Backlinks
When reputable websites link to yours, it acts as a vote of confidence. The more high-quality backlinks your site has, the more trustworthy it appears to search engines, which can enhance your organic rankings.
Local SEO
For businesses in Middlesbrough, local SEO tactics are essential to appear in local search results. This involves optimising your website for location-specific keywords and accurately listed on maps
Regular Updates
SEO is not a one-time task but an ongoing strategy. Since search engines frequently update their algorithms, maintaining good SEO practices means staying current with the latest trends.
All this SEO talk got you confused? Let me take care of everything for you!
In essence, SEO is about making your website easy for both users and search engines to understand.
By investing in SEO, you ensure that your website and, consequently, your business, stands out in the crowded digital marketplace—an essential step in today’s competitive environment.
Okay So, What is Local SEO?
Local SEO is a targeted form of search engine optimisation that boosts your business’s visibility in local search results on Google and other search engines.
For instance, if you own a business in Middlesbrough and want to draw more local customers to your physical store, local SEO can significantly enhance your visibility to nearby potential customers.
Local SEO in Middlesbrough is vital for small businesses as it focuses on the community around you.
This strategy helps bring more foot traffic to your store and strengthens your local reputation.
Giving you a competitive advantage.
Why Your Middlesbrough Business Need SEO
SEO is more than just beneficial for businesses in Middlesbrough—it’s essential – especially if you want to smash away your competition.
In today’s digital world, people usually turn to search engines like Google or Bing when looking for products or services..
If your business doesn’t show up in local search results, you could miss out on significant local traffic and sales – organic traffic which is going to get elsewhere (to your competitors).
Here’s why your Middlesbrough business should invest in a good SEO strategy:
Benefits of My Middlesbrough SEO Services
Increased Visibility
Local SEO makes your business stand out in search results, increasing the chances that local consumers will notice and consider your services or products.
Effective local SEO can place your business at the top of search results when potential customers are actively searching for what you offer.
Targeted Geographic Campaigns
Local SEO allows you to target geographic search queries, attracting visitors who are most likely to become customers.
As a Middlesbrough business, appearing in local searches means attracting nearby consumers who can easily visit your store or use your services.
Higher Conversion Rates
Local searches are more likely to lead to purchases. According to Google, 28% of local searches result in a purchase.
By optimising your business for local SEO in Middlesbrough, you’re not only increasing organic traffic but also boosting the chances of converting that relevant traffic into sales.
Builds Community Trust and Engagement
Prominent appearance in local search results builds trust within the Middlesbrough community.
This visibility lends credibility to your business, encouraging more local customers to engage with you both online and offline.
Cost-Effective Marketing
Compared to traditional advertising methods like local newspapers or radio ads, Boro SEO is highly cost-effective.
It allows you to reach potential customers when they need your services without the high costs of broad-spectrum advertising that may not reach your target audience.
Long-Term Growth
Although lSEO requires continuous effort, it lays a strong foundation for your business’s online presence, contributing to long-term growth.
As you rise in search rankings and maintain your position, you’ll continue to benefit from increased traffic and brand recognition.
Convinced? Finally! Get in touch today and get more paying clients to your door.
Breakdown of My Middlesbrough SEO Services
Want to know what exactly it is I’ll be getting up to when we’re in business?
Let’s delve into what SEO Middlesbrough entails and the strategies I tend to employ (& why) within my tailored SEO campaigns to ensure your business receives the visibility on Google you’ve always dreamed of.
Note: This is NOT in order – SEO campaigns differ heavily regarding what is best to do first.
SEO Audit
SEO audit is the first step I always take with any website.
Unless you haven’t got a site to check, I’d skip this step and return to it.
(Site audits are carried out every month anyway, so I can stay on top of any issues next month)
The importance of this step it to outline any issues, any technical SEO issues, that could be holding the website back.
I also look at non-tech SEO issues, such as missing meta tags and cannibalised URLs.
All of these things, no matter what they are, need to be fixed before I begin the actual fun part of your SEO campaign.
Competitor Analysis
Another good ‘pre-game’ step I take is looking at your competitors to see what they are getting up to.
For one, it is important to see what keyword opportunities you may be missing out on based on what they are currently ranking for
So I can see if it’s worth a crack (it always is).
And also to see what their backlink profile looks like.
So I know what links to acquire if I want to compete for the main keywords I’m hunting for.
And, it’s just really good for inspiration since SEO isn’t always JUST about optimising.
It’s important to examine what your target audience is already enjoying on the web content-wise so you can construct assets based on that, filling any content marketing gaps you see fit.
On-Page Search Engine Optimisation
Now the pre-game bits are over and done with, its time to look at what happens from an on page SEO point of view.
Keyword Research
Firstly, the Middlesbrough SEO process comes down to keyword research;
Keywords?
Keywords are the snippets of a search query you type into Google;
Whether you’re looking for “Middlesbrough latest score” or for a “new pub near me” when you haven’t secured tickets,
The reason why these are important to identity is so you can get an idea of what your target audience is searching.
So you can position your content accordingly.
Helping you to occupy as much of the SERPs (Search Engine Results Pages) as possible.
SERPs:
So you can get as many clicks as possible.
These hyper-relevant keywords I find are used later when I optimise any existing content and meta tags and when I begin to create new, high-quality content for your site.
Content Creation + Optimisation (Pages)
Creating pages is another process that starts at the very top of the SEO campaign funnel.
Specifically, commercial intent pages; service pages, areas of business, and service-specific areas.
The pages I create here were planned at the keyword-grabbing stage, so at this point, I’d be ready to go to work.
The sort of content that will be on these pages;
- What the service includes
- The area (geographical) of service
- Previous customer feedback (to ensure trust)
- …and anything else to entice your target audience
Why are theses types of pages focused on first, rather than blogs?
Because these pages (99% of cases) are your money pages.
You’ll get more ROI, more bang for your buck, more customers flocking to your business to use your services, more –
You get the idea.
Meta Tags Optimisation
Using my keyword research data once again, I ensure that your meta tags are suitable for crawls and customers.
With every tag, I concisely think about:
- Be accurate, descriptive, and concise
- Use sentence case when fit
- Avoid keyword stuffing
- Be accurate, descriptive, and concise
- Match search intent
- Avoid duplicate meta tags across the entire site.
URL Structure Configuring
URL structure refers to how you set up your URL.
Various URL structures might be suitable, but here are the typical ones I choose based on the size of your website;
Note: Generally, this is not up for debate since I’ve tested both, and there is always one standout winner.
No Folder
I prefer using this method, which I’m also applying to this blog post you’re currently reading.
Instead of navigating through multiple complex folders, everything extends directly from the main domain.
Although I have used folders on this domain,
I reserve that for my portfolio and personal writing.
I like to keep these areas distinct — it’s more of a personal preference than a factor in technical SEO.
Folders
Using a folder-based site structure can be beneficial if your goal is to target multiple locations.
Consider this example URL:
“find-a-plumber/middlesbrough/town centre/”
This URL includes the service offered (Find a Plumber), the local area (Middlesbrough), and the specific location (town centre).
This setup is ideal if you plan to create similar pages tailored to different locations.
Of course, regardless of structure, the right keywords will be used for SEO optimisation purposes.
URL Structure: Why Should You Care?
You shouldn’t.
Bet that was boring to read, wasn’t it?
How about you leave stuff like that to SEO geek (me), and you can get on with more enjoyable activities, like spending time with your family?
Site Speed Improvements
One of Google’s most important rankings signals is site speed
Its says what it is on the tin; its how fast your web pages load once someone clicks through
This is more important than ever now we’re in the TikTok Age.
Even if your site takes one more second than it should (the average is slightly below 3 seconds)
Then make no mistake.
Consumers WILL click off your site and go to a competitor’s.
That is why having a speedy website is important to ensure you’re catering to short attention spans.
Mobile Optmisiation
About 66% of all Google users browse the search engine on their mobile phones.
This number increases every year as smartphones improve and become more accessible.
Because of this, it’s very important to make sure your site works beautifully on mobile devices
More so than on traditional desktop devices.
This process is similar to site optimisations;
I ensure everything functions properly on a smartphone
On every page.
Sometimes, this means providing a different experience, but it’s crucial to ensure it’s good.
Internal Linking Strategy
Linking from webpage to another is important for two reasons;
- You get to flow link juice across your site.
- AND you get to provide a better experience, as you’re showing users where they need to go if they want more info
- AND AND you stop people from pogo-sticking.
Although this is something that is constantly updated, as more and more content writing gets uploaded.
It’s a process I will go through immediately and plan for when I create a larger content plan.
Image Optimisation + Accesability
Images are important for your site, especially when it comes to showing off your products and services
If you’re selling sunglasses, how can a customer ever get an idea of what they are (or trust you) if they can’t see a pic of them?
But image optimisation doesn’t stop there.
I make sure images are of high quality but aren’t taking up too much space on the server
And also have appropriate file names
So they are easier to find later
AND so crawl bots can make sense of them.
Oh, and I ensure I use descriptive alt text so they are accessible to all consumers.
I also focus on optimising page speed to reduce load times on mobile networks.
These enhancements not only cater to user preferences but also align with Google’s mobile-first indexing, boosting your search rankings and attracting more mobile traffic.
Off-page SEO Strategies
Now, let’s finish with the off-page optimisation techniques that make up my Middlesbrough search engine optimisation services:
Implemnting a (legit) Backlink Strategy
Backlinks are by far the most important aspect of any website.
And linking building will be the main focus once the setup (SEO is never-ending, but the initial setup) is all done.
To put link building simply; backlinks are links from one site to your site.
And they act as green signals in Google’s eyes.
It’s like getting a vouch from Obama.
Everyone will love you, no matter what you’ve done.
My strategies are safe and very legit – I don’t buy poor links just to inflate the numbers.
I select links that are not only going to keep you out of Google jail but also going to raise your site authority.
These wonderful links have helped to boost my previous SEO efforts even more, earning you more real estate on the SERPs.
Guest Blogging
Guest blogging is another great way to get a backlink; it’s the process of writing blogs for other websites.
I do this during your SEO campaign because it’s a great way to introduce the business name to a new audience.
Not just for the juicy backlink that comes with it.
Now, not all backlinks are created equal.
I make sure guest posts we submit are on sites that are relevant to the business and only on reputable websites at that.
Local Directory and Citations
Managing local citations and listing is another strategy I implement
Whilst it isn’t going to get your business as much juice as backlinking
(Honestly, it might not even move the needle THAT much)
It does help you get your name out there.
And makes it way easier for customers to find you, as you’ll have consitent detail out across the web.
Helping you to also look way more legit too – since you’ll be on local citations & directories they trust.
This becomes more important if you run a trade business.
Getting your name on places like Yelp, Yellow Pages, and even Checkertrade will be worth its weight in gold.
Google Business Profile (GBP)
Managing the Google My Business profile is a key strategy to boost your digital presence.
This tool allows your business to appear directly in Google search results and on Google Maps
This is crucial because it’s often the first thing potential customers see when they search for a business like yours.
And this pops up way before the SERP organic search listings do
Utlatmily, if we want this aspect of the local SEO strategy to be as effective as possible,
I make sure you pop up in the local pack, 3 pack, or, as you’ll know it, the Business listings, when prospects search for services like yours.
This is achieved by listing accurate details like location, hours, and services offered, amongst other things.
And making sure we only have tip-tip Google reviews.
Reporting and Analytics
Finally, after all has been said and optimised, it’s time to show you the reports and data we’ve collected.
Here are the tools I will be using on your campaign and why:
Google Search Console
One of the best free tools, by far, is Google Search Console.
It allows me to see what is going on with your site regarding traffic and impressions, amongst other engagement points.
Unlike paid tools, such as Semrush, these aren’t estimations.
This is legit info provided by Google
With this, I can see what is going right (or wrong) with your website so I can plan my next SEO move accordingly.
In addition, it’s also one of the best places to find technical errors and to see if you’ve been put in Google jail
Google Analytics
Just like with the search console, Google Analytics is another free tool from Google.
However, this goes way more in-depth, so I can pinpoint site issues even more accurately.
I can set up custom tracking to see things like the number of times people pressed the call button or interacted with a piece of content.
Not only does this give me ‘proof’ of when my work is working (as if there was any doubt), but you can also see, for yourself, how your audience is interacting with your website in a much more digestible way.
Lookerstudio Setup
Speaking of digesting info easily.
Lookerstudios.
It’s an AMAZING way to see what is going on with your website, and you will definitely be looking at this once we go throguh your monthly reports together.
This is where I integrate all of that Google Search Console and Google Analytics goodness into one place.
Have I done It? Are you FINALLY ready to get this SEO Show on The Middlesbrough Road?
I’ve shown you the success stories, you’ve read past clients’ testimonials, AND I’ve even given you a free, sneaky insight into what I’ll be doing on your account.
But you’re still here, reading instead of on the phone with me.
Why?
TELL ME WHY!!!!
I’m kidding, but not really.
If there is something you’re unsure of but have made it this far,
You obviously are intrigued but not quite keen.
Well, I’m happy to answer any questions you might have regarding my Middlesbrough SEO Services.
Contact me today, and I’ll happily answer any questions you may have.
Why Work With Me? And Not a Middlesbrough SEO Agency?
Choosing me means entrusting your business to a local lad who genuinely cares about your success.
As a one-man band, you’ll have direct access to the expertise you’re paying for, ensuring personalised attention and a customised approach – I won’t be palming you off to inexperienced juniors or other freelancers under me, like the last ‘leading Middlesbrough SEO Agency’ you used did.
No, unlike a larger ‘best’ SEO company, I like to deliver a more personalised & dedicated service that focuses on your specific needs.
With real-world experience working with global brands, I bring a wealth of knowledge to the table, making conquering the local market in Middlesbrough a manageable (and affordable) task. Unlike larger agencies, where you might get lost in the shuffle, I offer hands-on dedication and a proven track record of delivering results.
Your business deserves the undivided attention and specialised expertise that only a local, experienced professional lad like me can provide.
Come Find Me
Other Types of Middlesbrough SEO Services
Although it’s not my main focus of business, I do offer other expert SEO services such as WordPress SEO, E-commerce SEO and much more
All depending on what your business needs to take the online world by storm.
Local SEO
In today's digital age, physical stores still depend on local clientele. My expertise in Local SEO focuses on improving the online presence of local businesses, which helps draw more customers to their location and significantly enhances their profits. Achieving this requires more than just having a website.
E-Commerce SEO
For e commerce sites, standing out in the vast world of online shopping is crucial. It's frustrating when your website doesn't perform well, especially when you believe in your product. I offer specialised services in E-commerce SEO to boost your site's visibility and attract more shoppers.
WordPress SEO
If you want your WordPress website to appear more frequently in Google searches, I can help. With over seven years of experience in WordPress SEO, I can evaluate your site, identify any issues affecting your search engine rankings, and implement necessary improvements.
Shopify SEO
If a significant portion of your traffic is driven by TikTok videos and pay-per-click (PPC) ads, it's time to enhance your strategy with my Shopify SEO expertise. This will help you generate more substantial and consistent traffic to your Shopify store.
SEO Middlesbrough FAQs
Got a particular question you want to ask me?
How quickly can I expect to see results with your Local SEO Middlesbrough service?
The timeframe for seeing SEO results can vary depending on how competitive your industry is and the current condition of your website. You might notice some initial improvements within a few weeks, but achieving significant results generally takes months of steady, focused effort. Based on my previous experiences, you should start seeing outcomes within the first three months.
Is SEO only advantageous for physical stores in Middlesbrough, or can online businesses also benefit?
Both physical stores and online businesses in Middlesbrough can gain from SEO. While local search optimisation enables online businesses to attract customers in their specific local area, it benefits all types of businesses aiming to increase their visibility.
What impact do customer reviews have on SEO for my business?
Customer reviews are crucial for SEO as they significantly influence local search rankings. Positive feedback not only boosts your business’s reputation and trustworthiness but also signals to search engines that your business is a reliable and relevant choice for local searches.
Can SEO Middlesbrough help my business show up in "near me" searches?
Absolutely, our SEO Middlesbrough services are tailored to enhance your business’s visibility in “near me” searches. These searches are conducted by users looking for nearby businesses. By optimising your site and online presence for local keywords and ensuring your Name, Address, and Phone number (NAP) details are consistent, I aim to make your business stand out in these valuable searches.